One engine,
four jobs in order.
Nothing here is a black box. You see the target list, the triggers, the copy and every meeting before it reaches a calendar.
Outbound fails on timing, not effort.
Most outbound programmes buy a list, write a sequence and send it at everyone. The list is accurate on the day it is bought and decays from there, and the message arrives whenever the sender happens to be working — almost never when the buyer is actually in market.
Reply rates on that model sit in the low single digits, which is why the standard answer is to send more. We do the opposite. We watch a smaller set of accounts continuously and only reach out when one of them does something that says the window is open.
The four jobs below run in order, every week, for as long as you are a client.
Target — we build the list your team would build, if it had the week
We start from the accounts you already close well and work outwards. Company size, sector, tech stack, ad spend and web footprint all narrow the set. What we are looking for is not "companies in your industry" but companies shaped like your best customers.
- —A working session to define the ICP, not a form to fill in
- —Verified decision-maker contacts — named people, never info@ addresses
- —You approve the list before a single message is sent
- —The list is rebuilt continuously, not bought once
Trigger — we wait for the moment worth interrupting
Every account in the target set is monitored for the signals that precede a buying decision. Most weeks most accounts do nothing, and we say nothing to them. When one moves, it enters the sequence within days rather than months.
- —Traffic swings, paid spend changes and shifts in channel mix
- —Hiring patterns — new roles, team growth, leadership changes
- —Technology stack changes and competitor share movement
- —Funding rounds, new market entries and expansion signals
Reach — outreach that names the reason it was sent
Every message references the trigger that produced it. That is the entire trick. The copy is not clever and it does not need to be: it opens with something specific and true about the reader’s business in the last month.
- —Email and social sequences running continuously
- —Your domains and your sending reputation — warmed, monitored, and yours to keep
- —You review and sign off every sequence before it goes live
- —Replies route to a shared inbox we monitor on your behalf
Hand off — you get held meetings, not a spreadsheet
A booked meeting is not the deliverable. A held, qualified meeting is. We agree the qualification standard in writing before we start so there is no argument later about what counted.
- —A written qualification standard, agreed before kickoff
- —Booked straight into your calendar with the trigger attached as context
- —Pushed to your CRM with the full signal history
- —No-shows replaced without discussion
The first fourteen days.
Setup is fixed at two weeks. Nothing is installed and there is nothing for your team to learn — the work happens on our side and on infrastructure registered in your name.
Kickoff and ICP session
We go through your closed-won deals, your best-fit accounts and the ones that wasted your time. Output is a written ICP and a qualification standard you sign off.
Infrastructure
Sending domains registered to you, mailboxes provisioned, warming started, CRM connection built.
List and signals
First target set assembled and enriched. Trigger definitions set for your market. You review the list.
Sequences
Copy written against each trigger type. You review and approve before anything sends.
Go live
First sequences out. Reply monitoring active. Weekly reporting begins.
First meetings
Typical point at which qualified meetings are landing consistently. An internal SDR hire is still ramping at month four.
What you actually see.
Outbound agencies are opaque by habit. Ours is not, because the things clients most want to check are the things most likely to embarrass a bad provider.
You get: the full target list before send, every sequence before it goes live, a live view of the shared reply inbox, and a one-page monthly report showing meetings booked, meetings held and meetings qualified.
You do not get a dashboard with open rates and send volumes. Those numbers exist to make agencies look busy. Held meetings is the number that decides whether this is working.
Tell us who you
need in the room.
We’ll tell you honestly whether outbound is the right lever for your market, and roughly what volume is realistic. Worst case, you leave with a sharper target list.
- 01A reply within one working day, from the person who’d run your account.
- 02A straight read on whether your market is dense enough to work.
- 03If we’re not the fit, we’ll say so and point you somewhere better.